Here is a list of statistics that I found that can make or
break your next advertising decision and using email as a delivery channel:
- There are 3.6 billion email accounts in 2013. By 2016, the number will reach 4.3 billion. (Salesforce)
- 48% of consumers say email is their preferred form of communication with brands. (Yahoo!)
- 91% of consumers check their email daily. (HubSpot)
- Email marketing has an ROI of 4,300%. (HubSpot)
- A recent study concluded that email is almost 40 times better at acquiring new customers than Facebook and Twitter. (Capterra)
- 81% of US digital shoppers surveyed said they were at least somewhat likely to make additional purchases, either online or in a store, as a result of targeted emails. (Business2Community)
- More than 70% of mobile purchasing decisions are influenced by promotional emails. (Visual.ly)
When designing how to execute your next email marketing
message and/or campaign, here is a list of statistics to keep in mind:
- Adding social sharing buttons to email messages an increase click-through rates by more than 150%. (Yahoo!)
- In 2013, 62% of emails were opened on a mobile device (48% on smartphones and 14% on tablets). (Yahoo!)
- 1/3 of email recipients open emails based on subject line alone. (Visual.ly)
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